Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. www.withasplashofcolor.com When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website.